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Should I create content for my job search?

Updated: Mar 9, 2021

Question: "Somer, I’m thinking about creating content and developing my personal brand, especially now that I’m looking for a new position. Good idea? Any advice?” – SVP Engineering

Answer: Go for it. Original content stands out. You’ll stay top of mind to your network, and to executive search firms.


Seek out feedback regarding what type of content you should create. Article? Webinar? Podcast? My two unofficial mentors inspired the two-minute videos (thank you!).

You can outsource video editing, but explore what you can do solo. Watch YouTube videos on how to make YouTube videos. I use Zoom or my phone to record. WeVideo for editing. Use tools like Snappa or Canva for images and thumbnails. Pexels and Unsplash for photos. YouTube audio library for music.

LinkedIn decides who to show your content to. Then it decides who else to show it to. Just because you’re connected doesn’t mean it’s seen. There are tips to increase your reach. Engaging with comments is one way. There are LinkedIn experts such as Andy Foote who have tips on this.

Be authentic. When writing, have your persona in mind. Who are you trying to help? Who is your future employer? Talk to them. If easier, record and talk versus type. Send your file to a site like rev . com for a quick transcription, then edit.

Can’t wait to see what you put out there!

See the original post on LinkedIn here.


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